I was approached by One Little Indian Records and given the task of creating all of the digital assets required to promote the album release, from digital web banners to motion graphic billboards and posters. It was crucial to keep the styling and design of these assets within Bjork’s album art, as well as her specific design tastes – one of them being her hate of capital letters. All of the assets were created on schedule with ample time for amendments, even the motion graphic banners, which were a one day’s notice urgent job. These digital web assets were shown on Pitchfork and The Guardian, while the motion graphic billboards were shown in locations across the UK.
