With The London Bridge Experience being such a notable London attraction, it was important we kept their advertising creative as fresh as we possibly can. Whilst working agency-side, I had the opportunity to help develop new designs for their print advertising. A key element that had to be made clear was The London Bridge Experience’s unique two-part tour, one part educational and one part horror. This was where the images of Dr Jekyll and the Demon came together, giving visual reference to this unique two-part attraction.
